this is what i wrote today, from scratch, for real, based on a 5-minute explanation of a new kind of ink, for HP. it's a two-week trip into brainiac hell. all i keep saying to myself is "10 days. ten days. only 1-0 days."
Product description
(short)
Competitively superior with unmatched versatility, reliability and print quality, this mid-priced, fire-retardant media also provides eco-minded cross-printing platform capabilities.
(medium)
Get superior versatility and worry-free reliability in this mid-priced, fire-retardant media. For effective production of above average print quality with true-to-life color, and optimal flexibility across HP non-aqueous printing platforms.
(extended medium)
Get superior versatility and worry-free reliability with the fire-retardant PVC Outdoor Front-Lit Scrim Banner. With an above average print quality and enhanced true-to-life color, this high-performance, mid-priced media is optimally compatible with non-aqueous printing platforms, therefore offering a competitive duality of flexibility and minimal eco-footprinting.
(words)
Versatile
Affordable/Quality
Reliable
Eco-minded
(phrases)
Achieve optimal versatility across print platforms
Lower costs on high-quality prints and still achieve true-to-life color
Benefit from the halo created by our differentiated system solution
Avoid solvents, yet maintain flexibility
1 comment:
This is right up there with the guy who asked me if I could bind 16 proposals in under an hour, then 45 minutes later asked if I could unbind them, and insert a single page right in the middle.
Please sir, may I have some more!
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